With the marketing group helping the company with getting a better understanding of the environment and the economy. By this the the company publishes its cook book with recycled paper and also by doing this its helps with the cost of production of the cook books. Also to cut cost we use local distribution groups to distribute the books. The Eating With You Face, Cooking With Your Soles cook book is one of the most eco-friendly cook books. "Wherever possible, the company should consider ways to meet higher costs or demand without raising prices. For example, it can consider more cost- effective ways to produce or distribute its products."(Kotler, Marketing An Introduction, ch. 9 pg. 282 )

"In the end, the customer will decide whether a product's price is right. pricing decisions, like other marketing mix decisions, must start with customer value."(Kotler, Marketing An Introduction, ch. 9 pg. 260) so with the Eating With Your Face, Cooking With your Sole cook book we see what the demand is for the book. Then we take into account that our customers are handicap and need to spend money on other needs besides cook books. At the same time the price keeps the customer with the feeling of a high end cook book. So by understanding our customer value we can accurately price the Eating With Your Face, Cooking With Your Soles cook book.

" Above all else, new product development must be customer centered. When looking for and developing new products, companies often rely too heavily on technical research in their R&D labs."(Kotler, Marketing An Introduction, ch. 8 pg. 242) When designing the cook book Eating With Your Face, Cooking With Your Sole we focused strictily on what the consumer wanted in the book. As far as what they most commonly wanted to cook. Also we asked them (customers) specific detailed questions to help in the product development of the current cook book and future additions to the series. Since we didnt focus or rely to much on research and development labs we were able to get a more accurate and specific understanding of different ideas from the customers.

The companies most valuable part is it customers. the reason for this is because with out the customer the company will fail. customers can offer new ideas, make comments, and even complaints to help better a product. so with the Eating With Your Face, Cooking With Your Sole cook book it was entirely gone through b customers for new ideas for the next book. "Perhaps the most important source of new- product ideas is customers themselves. The company can analyze customer questions and complaints to find new product that better solve consumer problems."(Kotler, Marketing An Introduction, ch.8 pg. 236)

"when positioning a brand, the marketer should establish a mission for the brand and a vision of what the brand must be."(Kotler, Marketing An Introduction, ch. 7 pg. 214) The mission for our brand is to build strong long lasting customer relationships, to put the customer first, listen to the needs and want, and to help the customer with ever need. With having a strong mission to follow it helps lead us in the proper track help bring in customer who will be life long customers. By building these relationships with the customers that those customers will bring other customers.

"A brand can be better positioned by associating its name with a desirable benefit."(Kotler, Marketing An Introduction, ch. 7 pg. 213) By just the title of the cook book Eating With Your Face, Cooking With Your Sole you can tell what we are desirable benefit is. We want our benefit to be the helping of others learning how to cook with their feet because they can't use their hands. Also the brand will be positioned to most benefit the customer.

The book Eating With Your Face, Cooking With Your Sole is a cook book that targets buyers with same characteristic with the lose of the hands or the lose of use in the hands. Since people that can't use their hands to cook many share common needs when it comes to cooking. So then this way the customer with the lose of use in the hands can finally cook for themselves. "A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve."(Kotler, Marketing An Introduction, ch. 6 pg. 177)